On the work of SEO specialists from competing firms

Without naming specific names, let's look at one SEO case and its mistakes.

First, I would like to inform you: I understand that SEO is a thing that everyone understands in their own way. For some reason, almost all of these “specialists” guarantee that they will bring your website to the TOP.

One day, a client called and asked me what SEO is all about. My immediate response was that SEO is primarily about working with a website. This is improving the website from a programmatic point of view, fixing an old content with a new one, filling the website with the new content.

This client answered me: “Your competitors said that there is no need to work with a website and that it’s enough to buy links.” It is difficult to prove anything to a person who does not understand the subject matter. Many clients still believe in some miraculous way when for little money and in a short period of time their website will be in Google’s TOP 1.

By the way, about the link purchase. Google itself wrote that it would lower the positions of websites that buy links. And if it is done aggressively and through questionable websites, then there is a great risk that your website would disappear from the search results.

But let’s talk about another case. One of our clients asked some “specialists” to do SEO for them. In this article, I will not name specific names, we’ll just analyze their work and theses.

1. Asked to transfer the website to Wordpress. I’ll just give you one fact. These clients had already had a Wordpress website with a bunch of junk code under the hood. We redesigned it on a new, faster and more convenient platform. And despite the low-quality content, the website on the new engine hit the first page in Google search results.
2. Sent an insipid text with keywords inside. An absolutely stupid and uninteresting text. First of all, a text should be of interest to people, not robots. The text should answer the questions asked and, if possible, solve user problems.
3. The text is unformatted. With extra html tags, extra punctuation marks, and grammatical errors.
4. Semantic errors. Living people do not speak the way the text was written.
5. Dots in h1 headings. People don’t know that titles are written without punctuation marks.
6. Poor multilingualism. The website has a sitemap and canonical links with links to their translations. The clients sent me the text separately for Estonian and Russian.
7. The meaninglessness as it is. We were asked to duplicate pages where only the text consisting of two paragraphs should be different. I well understand that people want to greatly increase their link building, but it should not be done in such an idiotic way!

What conclusions can be drawn? If you order SEO services from such specialists, please be aware: this can not only give a zero result, but also harm your website. There are no simple and magical ways to promote SEO. SEO is a long, complex and continuous work on your websites. So consider ordering this service from professionals.