Ad blocks will now be embedded directly into the conversation with the neural network. For example, if you ask Gemini or type a query into search like, “Which backpack is better for a hike in the forest?” Previously, the AI would simply give advice, and you would go to the regular search to make a purchase. Now, Shopping Ads will be integrated directly into the response.
Google is turning search into more than just a tool for delivering information - it is becoming a full-fledged personal shopping assistant. For users, this will save even more time, and for businesses, it offers a new and interesting way to sell products.